What’s in a Domain Name?

What’s in a Domain Name?

Dominion Domains and IYBA Partner to Bring Domain Education to the Yacht Brokerage Industry

In its February/March issue of Compass, the International Yacht Brokers Association partnered with Dominion Domains to bring domain name education to its constituents.

The article titled “What’s in a (Domain) Name?” focused on key ways that yacht brokerages can use .boats and .yachts domains to grow their online presence, including:

  1. Move your current website to a new url with an industry-specific TLD like www.prestige.yachts or www.chesapeake.boats.
  2. Feature category-specific products or services on a dedicated url such as www.Sail.Boats, www.Fishing.Boats or www.Charters.Boats.
  3. Use it as an easy-to-remember link to boating-related products on your existing website.
  4. Create landing pages and microsites to support advertising campaigns and convert more sales.
  5. Protect your brand identity from competitors by purchasing multiple domain names.
  6. Purchase a unique domain name to create a memorable email address.

Dominion Domains works with associations like IYBA to bring online marketing education and domain name discounts and awareness to their members.  If you’re in an association that would like to get involved with Dominion Domains, let us know at info@dominion.domains.

IYBA March Newsletter