Creating a memorable and impactful domain name is an extremely important decision. A unique domain name help you build a brand that will resonate with your target audience. Simply put, your domain name is your online identity. This process can be stressful because of the amount of thought and consideration that goes into it.
In this post, we will explain a few best practices in choosing the perfect domain name for you and your business.
Brainstorm keyword ideas that describe what your website is all about. Consider the user experience. A clear and concise domain name will ensure that users will know exactly what services you offer.
Your domain name will be your brand. Keep it unique, catchy and memorable so you will be easily recognized and remembered by your target audience. You want to stand out from your competition, don’t be generic. Take your time and be creative with your choice.
When it comes to the length of your name, shorter is typically better. Shorter domain names will be easier for your customers to remember and not as prone to misspellings.
Easy to pronounce and spell
Keep your domain name simple and easy for your audience. You want to stay away from any confusion. The last thing you want is for a potential customer to enter your name incorrectly and end up on a different website.
No numbers or hyphens
Numbers and hyphens are often misunderstood and can cause confusion. Customers might not know if it should be the number 1 or one, spelled out. Domains that are hyphenated are often prone to typos, more time-consuming to enter from a mobile device and are also just simply harder to advertise through word of mouth.
Consider a new gTLD
Once you go through your list and determine a memorable and impactful domain name to represent your brand, check to see if it is available. Chances are, if you are looking for a .com, it won’t be. Don’t settle for a variation of your branding that is no longer the perfect fit. Consider one of the newest gTLDs that are now available, like .Boats or .Yachts. Not only will you have your perfect domain name, you’ll also have a domain name that helps others know your industry affiliation without any confusion.
Choosing that perfect domain name for you and your business is a major decision. It impacts the ease in which you can grow brand recognition along with your SEO ranking, and influences the success of your marketing campaigns. Once you’ve determined your perfect domain name, purchase it before it’s gone.