Dominion Domains is excited to announce that Rock River Powersports has joined the exclusive .Motorcycles club. They recently moved their dealership website from a .com to a .Motorcycles, and within the first week they’re already seeing pretty impressive results.
Rock River Powersports is a premier Yamaha dealer located in Johnson Creek, Wisconsin. They pride themselves in offering exceptional customer service, from vehicle sales through their parts and service department. Owner Mike DuClos is admittedly a technology buff, and when he learned about the opportunity to move his website to a .Motorcycles domain he jumped at the chance.
“We do a great online business, and knowing there was a better way to drive more traffic and leads to our website using a .Motorcycles domain was a no-brainer for me. It’s only been a week, and we’ve seen increases across the board. Our new visitors are up 43%!” – Mike DuClos, Owner, Rock River Powersports
Looking at comparative data from May-July 2017, leads generated on RockRiverPowersports.Motorcycles have nearly tripled since the move from .com to .Motorcycles. Perhaps one of the most significant stats to note is their organic search traffic. Historically, when a website changes domain names, there is a slight drop in organic traffic until the search engines have a chance to re-index the website. This is not the case with RockRiverPowersports.Motorcycles. Not only has the site not dropped in organic traffic, it has seen a 10% increase since the move. The .Motorcycles domain name provides Rock River with keyword-rich, content specific URLs that indicate to search engines and visitors exactly what they’ll find on the website.
We love to see successful website launches using new TLDs like .Motorcycles. Every dealer wants to increase traffic and generate more leads – when a URL can help you do that, we’d agree with Mike that it does seem like a no-brainer. We’re looking forward to following Rock River as their new .Motorcycles URL continues to pick up steam. Impressive work, Mike and team!