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Dominion’s entire portfolio of industry-specific domains are monitored for threats including malware, pharming, phishing and botnets.
.Boats domain names are exclusively available to registrants that provide products or services that benefit the marine industry. All registrants will be verified by the registry. Having validated registrants means that as consumers do their Boat related research and transactions online, they will be able to trust content found on websites using the .Boats extension and find relevant content on these sites.
All registrants will go through a verification process before a domain name is registered. Prior to a successful verification, the domain name will be held in a pending status and not function on the internet. Registrants will be contacted by the registry to provide documentation to confirm their eligibility. Failure to provide such information within (10) days will result in deletion of the domain name.
Full registration and eligibility requirements, verification procedures and use criteria information can be found in the .Boats Registration Policy.
Verified – all businesses are vetted for legitimacy and relevance before approval is granted to purchase/use their TLD
Secure – includes an extra layer of security, helping to protect your data and sensitive consumer information
Improved customer experience – increase trust and confidence with targeted content
Brand recognition – memorable, intuitive and practical URLs
Innovative – be one of the first in your industry to own a URL that directly represents your business
Relevant – websites are monitored to ensure relevant, meaningful content that is industry-specific
In order to select the right .Boats domain name, you need to decide how you’re going to use it.
Upgrade your existing website address to a memorable, industry-defining .Boats.
Get the website address you really wanted but couldn’t have, because it was already taken in .com
Use a unique domain name for a more memorable call to action in an advertising campaign. You will get more traffic if your website address is easy to recall. You’ll convert more traffic if the landing page has content relevant to the advertising campaign.
Use www.YourBrand.Boats as a secure billing channel, assuring your customers fraud-free transactions.
Feature specific manufacturer’s products lines. You’ll have more targeted ways to market the brands you sell and can link back into your main site, building a meaningful linking strategy that can also boost your SEO.
Use domains to host unique content channels and build brand authority. Example: Your auto parts business has a great selection of ‘how-to’ videos. Brand and market the videos on their own .Boats URL (HowToFix.Boats).
Use domain names to protect your brand. Think of domain names that you would not want your competitors to own and make sure you get them! You can build a domain and content strategy to drive traffic to your website – not your competitors.
Use a new domain for a more memorable email address. Example: sales@YourBrand.Boats
Get your own domain name that defines your business, then set the domain to forward to your Facebook page if you still don’t have a website. You can promote your own digital address, and not a complicated Facebook URL.
A registrant who belongs to one of these categories and meets the verification requirements is eligible to purchase a .Boats domain name:
Watercraft Manufacturer: A commercial entity that produces recreational or sporting watercraft.
Original Equipment Manufacturer (OEM): A commercial entity that produces components that are used by Watercraft Manufacturers for producing recreational or sporting watercraft.
Watercraft Product Manufacturer: A commercial entity that produces products intended specifically for use with recreational or sporting watercraft.
Broker: A commercial entity or professional whose primary purpose is to facilitate the sale of recreational watercraft.
Distributor: A commercial entity whose primary purpose is to procure inventories from Watercraft Product Manufacturers for wholesale purchase by dealers.
Dealers: A commercial entity with inventories of recreational or sporting watercraft for purchase.
Retailer: A commercial entity whose primary purpose is offering products for sale, specifically including items from Watercraft Product Manufacturers.
Marinas: A commercial entity whose primary purpose is to sell, lease, or rent storage space for recreational or sporting watercraft.
Watercraft Services: A commercial entity or professional that performs general maintenance or repairs on recreational or sporting watercraft.
Financer: A commercial entity that is licensed to lend monies for purchasing recreational or sporting watercraft.
Insurer: A commercial entity that is licensed to insure recreational or sporting watercraft.
Naval Architect: A commercial entity or professional who produces concepts or designs that are intended for recreational or sporting watercraft.
Surveyor: A commercial entity or professional that is certified or accredited by a legitimate association to assess recreational or sporting watercraft.
Association: A group of professionals, firms, and/or individuals organized together for a specific purpose that is focused on recreational or sporting watercraft.
Educator: A commercial entity or professional that is accredited, approved, or recognized by a reputable organization to offer courses or produce boating industry guideline for the use of recreational watercraft
Athletes: An individual who participates in sporting watercraft events sanctioned by an international recognized body.
Charters: A commercial entity or professional whose primary business is to provide excursions on watercraft.
Event Organizer: Commercial or professional entities that arrange or promote sanctioned events related to recreational or sporting watercraft
Media: Commercial or professional entities that publish content specifically intended for the recreational and sporting watercraft industry.